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Brand history

Brand history


Start of Talens

In 1899, Marten Talens opens the ‘Dutch Factory for Paints, Lacquers and Inks’ in the Dutch city of Apeldoorn. The family business produces office supplies and inks, but soon adds artist-quality oil paints and watercolors to its palette.

Start of Talens 1899


Predicate 'Royal'

In 1949, Queen Wilhelmina grants Talens the predicate ‘Royal’ for its high social responsibility, quality and innovation standards. It’s a distinction Royal Talens carries with respect and expresses in a modern manner.

Predicate 'Royal' 1949


Acrylic, the new paint

Acrylic paint makes its debut and is destined to change the world of artist paints forever.

Acrylic, the new paint 1970


Debut of Amsterdam

In the 1970's, marketing concepts enter the picture. Many changes are made to the range, and AMSTERDAM is introduced as a high-quality paint for students.

Debut of Amsterdam 1976


Amsterdam All Acrylics

Amsterdam chooses its own path and turns to all acrylics. The brand gets a
redesign and – with a new assortment – becomes Amsterdam All Acrylics.

Amsterdam All Acrylics 2006


Amsterdam specialties

To complement the range, 16 metallic, pearl and reflex colors are introduced – Amsterdam Specialties.

Amsterdam specialties 2007


Amsterdam Expert Series

With the introduction of 70 new colors, artists can now enjoy superior quality
acrylic paint and more exclusive pigments.

Amsterdam Expert Series 2008


Amsterdam spray paint & markers

A new level of intermixability is introduced with acrylic spray paint and markers in 46 carefully selected matching colors – offering lots of new opportunities for creative exploration.

Amsterdam spray paint & markers 2014


Amsterdam Auxiliaries

The arrival of new auxiliaries inspires artists to experiment. The mediums can be used to change paint properties, so new ideas can emerge and the paint perfectly reflects the artist’s actions.

Amsterdam Auxiliaries 2016


Amsterdam ink

The Amsterdam’s ink range takes intermixability to another level. All 56
acrylic ink colors match perfectly with other Amsterdam products, and can be easily mixed and combined. The ink can also be used for watercolor and airbrush techniques.

Amsterdam ink 2017


Amsterdam will continue to innovate, exploring new trends and techniques, with only one purpose: empowering artists to push their creative boundaries.